Cif

There's no getting around it – real homes get dirty. And there's no point wishing it would disappear as if by magic. We all know that you just have to tackle it head on!

First choice cleaner

Cif has always been up for the tough cleaning jobs around the house - in fact, family and community are at the core of our home care philosophy. Cif believes the easier we make your home tasks, the more time you can have with the people who matter to you most. That's why Cif has been the UK & Ireland's first choice in cleaners for decades.

How it all started

Cif's arrival in France in 1969 heralded the end of scouring powders. Cif literally became a household name after the famous 'Skater' ads, which highlighted how powders can 'scratch like skates on ice'.

Cif made its debut in the UK& Ireland in 1974 (then know as Jif). The non-scratch formulation revolutionised household care – British homes really took a shining to it.
In 2001 Jif changed its name to Cif, and launched Cif Oxy-Gel - the first multi purpose liquid gel spray with an active oxygen-based bleach to help lift dirt more effectively.

Did you know?

Cif sponsored the prime-time TV programme, How Clean is your House - where grime busters Kim and Aggie scrubbed and decluttered Britain's filthiest houses.
More recently, Cif has extended its core strength - its 'strong yet gentle' cream heritage – into new arenas, giving consumers greater flexibility and convenience.
In 2005 Cif revolutionized cream cleaning with the launch of new Cif power cream - bringing tough cleaning Cif Cream to a spray format. Cif power cream is available in two specially formulated sprays - one for the kitchen, the other with active anti-limescale power, for the bathroom.
2008 saw the launch of Cif Actifizz, the first multi-purpose cleaner to use effervescent technology – a powerful new solution to cleaning that works right in front of your eyes. Available in two fantastic fragrances, Ocean & Lemon, Cif Multi-purpose Actifizz gives fast and convenient cleaning.

For questions, comments or suggestions on how to keep your home Cif clean, call the Cif Careline on 0800 776646 in the UK and 1850 388399 in Ireland.