Surf brings delight to laundry by giving gorgeous, just washed freshness that lasts and lasts
Surf was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers. But before it went on sale, all company employees in South East England got the chance to try Surf for free. By the 1960s, 'Square Deal Surf' became known as the value-for-money, high performance laundry powder.
Always up-to-the-minute with changes in washing habits, in the 70s Surf launched Automatic, specially formulated for front-loading washing machines. By 1986 revolutionary enzymes for lower temperature/mixed colour wash loads had been added.
To celebrate its very own 'Golden Jubilee', Surf launched the hugely successful '99 Stains' formula in 2002. Surf promises to remove 99 of the most common stains or give your money back. And, in 2007, loved for its great fragrances, Surf built on its fragrance platform to include "Essential Oils". Each fragrance contains a blend of aromatherapy oils, each with a different mood. The idea of essential oils works so well because of the popularity in the aromatherapy trend. The majority of women in the UK are aware of essential oils and associate them with fragrance, nature and wellbeing.
Surfs bright approach and unique fragrances can elevate laundry from a mundane task to a joyful experience. Each time you use Surf it offers a brilliant clean and just washed freshness that lasts and lasts. It is available in a range of variants and formats, including liquids, capsules and powders.
A long history of great cleaning
Surf as a brand goes all the way back to the creation of Sunlight, Unilever’s first product – a soap bar – in the 1890s. Indeed, Surf in Africa is still known as Sunlight, and carries a deep emotional and historical bond with consumers across the continent.
The Surf brand name was launched in 1959 and our products are now available in Europe, Latin America, Asia, Asia Pacific and Africa with a comprehensive range including bars, powders, liquids and capsules.
Our cleaner planet plan
Surf stands by Unilever’s Cleaner Planet Plan – a campaign designed to reduce the impact of our laundry products on the environment.
From saving water to reducing packaging, Surf works hard behind the scenes to ensure the products you buy are environmentally aware. Surf is also working on many projects as part of Unilever’s Sustainable Living Plan to save water in the washing process and improve the livelihoods of people around the world.
Clean and green laundry
Our concentrated Surf bottle uses 40% less packaging than a standard bottle of washing liquid. It reduces packaging waste and allows more bottles to be loaded onto our delivery vehicles. The end result is fewer trucks on the road, saving energy and reducing greenhouse gas emissions.
Our experts have also ensured that Surf will work well even at low temperatures. Surf will provide a brilliant clean and leave your clothes fresh and full of fragrance when you turn your machine down to as low as 15˚C, helping you save on your energy bill and helping the planet become greener.