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Impulse


Impulse was originally launched in South Africa in 1972 as a ‘perfume deodorant’, the first product to combine fragrance with deodorant. In 1979 its popularity spread to the UK where it rapidly built up a significant share of the deodorant market. Since its launch, each Impulse variant has been founded on the brand’s fragrance heritage and quality. The brand’s slogan Live Life on Impulse has developed over the years using music as a platform to reaffirm Impulse’s mission to inspire females and feel more empowered.

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