For over 40 years, Sure has been delivering long lasting protection against sweat and odour. As a result, it has become the world’s No. 1 deodorant brand and firmly established itself as an expert on the science of sweating.
The Sure range is intelligently designed to work as hard as you do. We make it our business to know more about sweat, and what we learn informs every product innovation, which means Sure won’t let you down when you need it most.
Our Motionsense™ technology was inspired by your movements; Maximum Protection scientifically proven to help with excessive sweating when you need it most; and our Invisible Black + White range protects your clothes from stains. So whether you’re scaling a mountain, running for the bus, presenting to your boss or going on a date, you can be confident of the best sweat protection.
Sure, it won’t let you down.
SureMen is the UK’s number one male anti-perspirant brand selling over 25 million deodorants each year. The formulation incorporates our most advanced micro-encapsulated fragrance technology designed specially for men and engineered with over one million molecules of underarm protection.
All of the products in the range contain 0% alcohol and are proven to provide heat activated protection, which means it won’t let you down when you need it most.
* Source: 'Best Beauty Awards 2010': Best readers voted Sure Women as 'Best Deodorant'
'The Women’s Fitness Awards 2010': Women's Fitness readers voted Sure Women as 'Best Deodorant'