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Domestos first with new bottles made with recycled plastic

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Average read time: 3 minutes

yellow, pink and navy blue Domestos 750ml Unbeatable Strength bleach

Households have been using Domestos bleach to clean their home and keep their families safe from germs since 1929. Today, Domestos is still a household favourite and the UK's number one toilet and bleach brand1, but we’re looking at how we can continue to deliver the most effective cleaning products in a more sustainable way.

Same Look. New Bottle.

Our Domestos liquid bleach bottles have been fully recyclable for a while but adding recycled plastic to the bottles has been a challenge. This year our packaging, scientist and factory teams have cracked it and re-launched the Domestos core 750ml bleach range, made in the UK, in new bottles made with 50% post-consumer recycled plastic (PCR)2. The new bottles use a high-quality recycled resin to ensure the bottle is strong and durable and also enables the incorporation of recycled plastic into the coloured bottles without compromising on the distinct colour and quality of the packaging.

This move is set to save 1,505 tonnes of virgin plastic per year3, helping to further ‘close the loop’ on plastic by keeping it in our packaging and out of the environment.

With plastic waste the top environmental concern for British shoppers4, Domestos is communicating the move to recycled plastic with new front-of-pack labelling which is in addition to the On-Pack Recycling Label (ORPL) ‘Cap On Recycle’ logo on the back of pack which informs shoppers that bleach bottles can be recycled and aims to help boost recycling rates.

blue Domestos 750ml bleach bottle. Same look. New bottle. Now made with recycled plastic

By adding recycled plastic back into our bottles we’re helping to keep plastic in packaging – where it is valuable - and out of the environment. This is an innovation we are very proud to share with retailers and is another great step for the cleaning aisle which helps shoppers make everyday purchases which are more sustainable.

Claire Racklyeft, Home & Hygiene Category Lead, Unilever UK&I

Claire Racklyeft, Home & Hygiene Category Lead, Unilever UK&I, comments:“Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too. Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality. We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100% recycled plastic."

Clean Home. Clean Planet. Clean Future.

Domestos’ re-launch progresses Unilever’s Global ‘Clean Future’ commitment, a ground-breaking innovation programme and €1 billion investment, designed by the company’s Home Care business unit to fundamentally change the way that some of the world’s best-known cleaning and laundry products are created, manufactured and packaged. Clean Future is unique in its intent to embed the circular economy principles into both packaging and product formulations at the scale of global brands to reduce their carbon footprint.

Increasing the use of recycled plastic in packaging is also a key part of Unilever’s wider global packaging commitments, which include halving their use of virgin plastic as well as ensuring all their packaging is reusable, recyclable or compostable by 2025.

[1]

Nielson MAT May 2022

[2]

Bottle, excluding spout and cap, contains 50% recycled plastic.

[3]

Versus bleach 750ml 2021 volumes

[4]

Kantar Europanel ‘Who Care Who Does 2020’, GB, consumers asked to rank biggest global environmental concerns

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