Plastic is a valuable material. It is crucial for the safe and efficient distribution of products, and it has a lower carbon footprint than many alternatives. The problem is, far too much of it ends up in the environment.
In fact, it’s predicted that the plastic pollution crisis will surge between now and 2040 with twice as much virgin plastic created and four times more in the ocean.
We can’t let that happen.
But banning plastic altogether isn’t the answer. The solution lies in reducing the use of virgin plastic (making as little as possible in the first place) while keeping all plastic that is produced in a circular economy (treating it as a resource rather than waste).
We’re working hard on both these fronts because we fully accept that the plastic we produce is our responsibility. We have pledged to halve our use of virgin plastic by 2025 – partly by eliminating over 100,000 tonnes of plastic from our packaging – and design all our packaging to be fully reusable, recyclable or compostable. And we’re making good progress.
We’re also signed up to voluntary industry agreements, including the New Plastics Economy Global Commitment which aims to eradicate plastic waste and pollution at source, and various Plastic Pacts which bring together governments, NGOs and businesses to accelerate progress towards the reuse and repurposing of plastic.
These agreements are working. According to the Global Commitment 2021 Progress Report, the brands and retailers involved have collectively reduced their consumption of virgin plastic in packaging for the second year running. This trajectory will be accelerated by new commitments that are set to see virgin plastic use fall by almost 20% in absolute terms by 2025 compared to 2018.
But while things are moving in the right direction and gaining momentum, these types of commitments alone aren’t enough: we need to go much further and much faster.
Without changes to how nations use, recycle and ultimately reduce plastic usage, we will not fix the problem. We need tough, global action that gets to the root cause. And in some cases that means moving from voluntary to mandatory measures.
That’s why, alongside more than 70 other businesses, we’re calling for an ambitious and legally binding UN treaty – based on a circular economy approach – to tackle plastic pollution on a global scale, similar to how the Paris Agreement put us on a path to tackle the climate crisis.