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Emma Tappin

Emma Tappin

Net Revenue Management & Strategy Director

Emma joined the UK & Ireland leadership team in October 2019 having previously headed up Net Revenue Management for Beauty, Personal Care and Home Care.

Emma joined Unilever in 2018 after a 20 year career in FMCG, spanning revenue growth management, category management, shopper insight and strategy for companies including Premier Foods and Coca Cola. Emma and her team work across all functions and categories to help teams identify and generate opportunities for growth. Emma is passionate about understanding consumer and shopper behaviour and the importance of using these insights to unlock growth.

Emma graduated from Newcastle University with a degree in Agri-Business Management with Marketing. She has two children, Archie and Joe, and Baxter the dog. She enjoys family cycle rides and pub walks.